Are you an IT company? we arrived at our name
Are you an IT company?

This is the question that usually follows when people hear our name.
I love it...not only does it demonstrate the incredible power a brand name can wield, but it allows us to tell our story.

When we asked people to really describe the feelings that an apple tree evokes, these were some of the words that came up;
Summer, warmth, sunshine, tranquility, nature, home, comfort, nostalgic, childhood, family.
This gave us such a good feeling and we knew we'd found a name that embodies our reason for being.
We strive to marry exceptional design with sustainable materials in creating our range of furniture and accessories.
Our hope is that we evoke all those great feelings in the items we make and that you enjoy our creations for a long time to come.


Making the grade
...passing the design test